24-Hour Statutory Route · Rule 3(2)(b)

Leaked private photos and videos: the law gives platforms 24 hours.

Under Rule 3(2)(b) of the IT Rules 2021, a platform must remove leaked intimate images, videos and morphed or AI-generated deepfakes within 24 hours of the affected person's complaint. No FIR is required to begin. RepuLex runs this route as an emergency as standard — at standard rates, with no urgency surcharge — and handles it confidentially from the first message.

NDA before any case discussion. Your identity is not made public by the removal route.

Free routes exist. Use them first if you can.

We tell every caller this before discussing fees: Google has a dedicated removal request for non-consensual explicit imagery, every major platform has its own reporting route, and StopNCII.org offers free hash-blocking for adults that stops re-uploads on participating platforms. Where you can resolve it with those, you do not need us. RepuLex adds scale, speed, escalation and legal notices where those routes fail, where the spread is too wide to chase form by form, or where hosts ignore ordinary reports.

Google’s NCII removal request

Removes non-consensual explicit imagery from Google Search results on request from the affected person.

Platform reporting routes

Instagram, Facebook, X, YouTube and Telegram each have a dedicated intimate-image reporting flow.

StopNCII.org

Free hash-blocking for adults: your device fingerprints the image so participating platforms block re-uploads — the image itself is never uploaded.

Legal Basis

The fastest removal timeline in Indian content law

IT Rules 2021 — Rule 3(2)(b)

Requires an intermediary to remove or disable access within 24 hours of a complaint by the affected individual, where content exposes a private area, shows nudity, depicts a sexual act, or is impersonation in electronic form — expressly including artificially morphed images, so deepfakes are covered.

IT Act 2000 — Section 66E

Violation of privacy: capturing, publishing or transmitting images of a private area without consent. Punishable with imprisonment up to three years.

IT Act 2000 — Sections 67 & 67A

Publishing or transmitting obscene material electronically, and sexually explicit material specifically — Section 67A carries up to five years on first conviction.

Bharatiya Nyaya Sanhita 2023

Voyeurism and stalking provisions apply against whoever captured or circulated the material, independent of the takedown route.

By comparison, ordinary unlawful content carries a 36-hour obligation under the same rules. The regulated legal work — notices under advocate signature, court filings where a host refuses — is executed by our partner law firm, Unified Chambers And Associates.

How the removal runs

01

First hour — preserve, then act

Save the URLs and take screenshots with visible dates before anything is deleted, so evidence survives removal. Do not engage with, pay, or reply to anyone threatening publication — that is extortion, and it is handled separately with police involvement on your instruction.

02

Complaints filed the same day

Rule 3(2)(b) complaints go to every identified host and platform, under the affected person’s complaint — no FIR is required to begin. The 24-hour statutory clock starts on service.

03

The sweep, not just the known copy

Leaked files mirror across hosts within days. We map the full spread — mirrors, forums, aggregators, Telegram channels, search caches — and act on the sweep, because removing only the copy you found re-seeds search results within days.

04

De-indexing and monitoring

Google removal requests run in parallel so results disappear from search even while a slow host is still complying. Re-upload monitoring continues after confirmation, and a URL that reappears after confirmed removal is a continuation, not a new fee.

Pricing on this category

Leaked-content matters are quoted as a sweep rather than per URL, after the full spread is mapped — because the spread, not the single link, is the problem. There is no emergency surcharge on this category: the 24-hour route is the standard here, not a premium. Fees are payable in advance, and the refund commitment applies as on every engagement: URLs not removed within their agreed timelines are refunded in full.

Two lines we do not cross

Content involving anyone under 18 is child sexual abuse material, not a reputation matter — we do not handle it quietly; it goes to the police and cybercrime.gov.in, and we help you do exactly that. And no one can delete a WhatsApp message already on another person's phone — anyone promising that is not being truthful. What can be removed is the public distribution: channels, links and hosted files.

Straight Answers

Leaked photos & videos — every question, answered

My private photos or videos have been leaked online. What should I do in the first hour?+

Do four things, in this order. First, do not contact the person who posted it and do not pay anyone demanding money — payment almost always leads to further demands, and it destroys the leverage you have. Second, preserve evidence: screenshot the page including the full URL and the visible date, and save the link itself. Do not delete anything from your own phone or accounts, even messages you are ashamed of, because they establish that the content was private and shared in confidence. Third, report it to the platform immediately through its own reporting route — that starts a statutory clock, which matters even if you engage us later. Fourth, contact us on +91-93547-47487. Our initial assessment on this category is within the hour, not within a working day. Nothing you tell us goes further, and an NDA is executed before any detailed case discussion.

How quickly can leaked intimate content actually be taken down?+

The legal deadline is 24 hours. Rule 3(2)(b) of the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021 requires an intermediary to remove or disable access to content within twenty-four hours of receiving a complaint from the affected individual, where the material exposes a private area, shows full or partial nudity, depicts a sexual act, or is impersonation in electronic form including artificially morphed images. This is the shortest removal timeline anywhere in Indian content law — an ordinary defamatory article carries a 36-hour clock and a court-order route that can run for weeks. Practically, compliant platforms and mainstream hosts act inside that window. Non-compliant and offshore hosts take longer and need escalation, which is why we run these as a sweep rather than a single notice.

Which laws apply when someone shares my private images without consent?+

Several apply at once, which is what makes this category enforceable. IT Rules 2021 Rule 3(2)(b) gives the 24-hour removal obligation. Section 66E of the IT Act 2000 makes capturing, publishing or transmitting images of a private area without consent punishable with up to three years imprisonment. Sections 67 and 67A of the IT Act cover publishing obscene and sexually explicit material electronically, with 67A carrying up to five years on first conviction. Under the Bharatiya Nyaya Sanhita 2023, voyeurism and stalking provisions apply to the person who captured or circulated the material. Where the content sits behind a search result, the Right to Be Forgotten and privacy jurisprudence supports de-indexing separately from removal at the host. You do not need all of these to succeed — you need the right one for each platform.

The content has been copied to several sites. Can all of it be removed, or only the original?+

All of it is the objective, and it is the reason this work is handled as a sweep rather than as one notice. Leaked material mirrors quickly — a single video is typically reposted across aggregator sites, tube sites, file hosts, Telegram channels and sometimes a throwaway blog, each with a different host, jurisdiction and reporting route. We map the full spread first, including copies you have not found, and then work the whole set in parallel with the host, the CDN, the domain registrar and the search engines. Removing only the copy you know about is the most common mistake in this category, because the remaining mirrors re-seed the search results within days.

Do I have to file a police complaint or an FIR before you can act?+

No. Removal under the IT Rules is a civil route and runs on a complaint from you as the affected individual, not on a police report. We can begin the same day without an FIR. That said, an FIR is often worth filing in parallel where you want the person responsible identified or prosecuted, and it strengthens escalation against a host that ignores the civil route. We will tell you plainly when we think an FIR helps your case and when it only adds delay and exposure. The decision stays yours.

Will my name become public if I take action?+

Not through the removal route. Notices to platforms under Rule 3(2)(b) are made on your behalf by the partner law firm and are not published anywhere. Indian courts also restrict publication of the identity of victims in this category, and where proceedings are filed, anonymisation can be sought at the outset. The fear of being named is the single most common reason people leave this content up for months, and it is worth knowing that the fear is largely misplaced: the removal route is confidential by design. What we cannot control is a person who already knows and chooses to talk.

The images are morphed or AI-generated. Does that change anything?+

It strengthens your position rather than weakening it. Rule 3(2)(b) expressly covers impersonation in electronic form, "including artificially morphed images of such individual", so a deepfake or a face-swapped image falls inside the same 24-hour obligation as a genuine photograph. You do not have to prove the image is real to have it removed — and you should never feel obliged to discuss whether it is. In practice, morphed content is often easier to action, because the platform does not have to weigh a consent question.

Can you remove it from Google as well as from the website hosting it?+

Yes, and both are necessary. Removal at the host deletes the file; de-indexing removes the search result that leads people to it. If only the host acts, cached copies and the search listing can persist; if only Google acts, the content stays live for anyone with the link. We pursue both in parallel and verify each. Google additionally operates a dedicated removal route for non-consensual explicit imagery which does not require a court order, and we use it alongside the statutory notice rather than instead of it.

What if the website is hosted outside India?+

Offshore hosting slows things down but does not put the content out of reach. Indian rules bind any intermediary offering services in India, and the largest platforms comply regardless of where they are incorporated. For genuinely non-compliant offshore sites, the routes that work are the host and upstream provider rather than the site operator, the CDN in front of it, the domain registrar, payment processors where the site is commercial, and de-indexing so the material is no longer findable even while it remains live. We will tell you honestly at assessment which of your URLs sit in this harder category, before you pay anything.

The content is circulating on Telegram and WhatsApp. Can that be stopped?+

Partly, and we will not overstate it. Telegram channels and bots can be reported and removed, and we do that, but the platform is slower and less consistent than mainstream hosts. WhatsApp is end-to-end encrypted, so no one can delete a message already sitting on someone else's phone. What can be done is removing the public distribution points that feed the private sharing — the channels, the links, the hosted files — so the material stops spreading and stops being findable. Anyone who promises to delete content from private phones is not being straight with you.

Can I do any of this myself for free?+

Yes, and you should start it today whether or not you engage anyone. Google operates a free removal request for non-consensual explicit imagery. Every major platform has a reporting route for this category, and those routes trigger the same statutory 24-hour clock we rely on. StopNCII.org lets adults create a digital hash of an image so participating platforms can block it being uploaded, without you ever sending the image itself. We tell every caller this before discussing fees. What we add is scale and escalation: finding the copies you cannot, running dozens of routes in parallel, and moving to notices under advocate signature and to court when a host ignores the free route. If your matter is one URL on one cooperative platform, say so and we will tell you to use the free route.

What does removal of leaked photos or videos cost?+

This category is quoted as a sweep rather than per URL, because the same file is typically mirrored across many hosts and a per-URL price would be both punitive and misleading. We map the full spread first and quote against it, so you know the number before committing. Standard published rates apply where the matter is genuinely a small number of URLs on mainstream platforms. Fees are payable in advance and are refunded in full for anything not removed within the timeline agreed for it — including where a host simply refuses, because that is our risk to carry rather than yours.

What happens if the content is re-uploaded after it is removed?+

Re-uploading is normal in this category and the engagement is built around it rather than ending at the first takedown. Where the same URL reappears after a confirmed removal, we address it as a continuation at no additional charge. Where the material surfaces at a new URL, monitoring is what catches it — we watch the known spread and the search results for re-emergence and act on it rather than waiting for you to find it. Hash-based blocking through StopNCII is worth doing in parallel because it prevents some re-uploads from ever completing.

Who at RepuLex will see my photos or videos?+

As few people as possible, and never more than the work requires. We do not need you to send us the content itself to begin — URLs are enough, and URLs are what we work from. Where the material must be reviewed to prepare a notice, it is handled by the case lead and the advocate at the partner law firm, under an NDA executed before any detailed discussion, and it is not circulated internally, stored on personal devices or used in any case study, testimonial or marketing material. You may ask us at any point to confirm in writing what we hold and to delete it.

What if the person in the images is under 18?+

Then it is not a reputation matter and we will not treat it as one. Sexual content involving a minor is child sexual abuse material, and the correct route is an immediate report to the police and to the National Cyber Crime Reporting Portal at cybercrime.gov.in, which has a dedicated reporting category for it. Reporting is a legal obligation, not a choice, and it takes priority over any removal engagement. We will help you make that report and will pursue removal and de-indexing alongside it, but we will not accept an instruction to handle such content quietly instead of reporting it.

The clock matters here more than anywhere else.

Send the URL on WhatsApp — a senior case manager responds, confidentially, and tells you honestly whether the free routes will do it or whether you need us.