RepuLex is India's full-spectrum reputation management agency, built legal-first.
Every other ORM firm in India uses SEO to push harmful content down. We remove it permanently using law.
RepuLex is an online reputation management (ORM) agency headquartered in New Delhi, India, founded in 2024. It is retained by individuals, executives and companies to remove false and defamatory content permanently through legal process, and to manage how they appear across Google and AI answer engines. RepuLex is a services agency, not a software or analytics product; the regulated legal work is executed by its partner law firm, Unified Chambers And Associates. Read the full entity record.
RepuLex was founded on a single observation: the ORM industry in India was built around a technical workaround — using search engine optimisation to push harmful content to page two or three — rather than addressing the fundamental legal question of whether the content should exist at all.
When content is false, defamatory, or legally removable, the correct answer is not to bury it. The correct answer is to invoke the legal provisions that exist precisely for this purpose: IT Act 2000, IPC Sections 499 and 500, the Intermediary Guidelines Rules of 2021, and the evolving Right to Be Forgotten doctrine under Indian constitutional law.
New Delhi.
The founding team at RepuLex spent years in IT law, defamation practice, and digital platform compliance before establishing the firm. The consistent observation across these domains was that clients — whether individuals, professionals, or corporations — were paying monthly retainers to SEO agencies for work that was never permanent and never addressed the legal question.
The legal infrastructure already existed. IT Act Section 79 had been on the books since 2000. IPC Sections 499 and 500 provided criminal defamation remedies. The IT (Intermediary Guidelines) Rules of 2021 had created specific, mandatory obligations on platforms. What was missing was a firm that applied these tools exclusively and systematically to online reputation matters.
RepuLex was built to fill that gap. Since launch in 2024, we have handled over 2,400+ content removal cases with a 97% success rate — every one of them through legal process, not SEO suppression.
RepuLex's Legal Advisory Board comprises senior Indian advocates who provide independent review of the firm's application of IT Act 2000, defamation law, and the Intermediary Guidelines Rules 2021.
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Advisory Board Member
Advocate Subodh Bajpai
Senior Partner, Unified Chambers And Associates · Delhi High Court
LLM · Faculty of Law, University of Delhi. MBA · XLRI Jamshedpur. Advises on IT Act 2000 applicability, IPC 499/500 defamation strategy, and Intermediary Guidelines Rules 2021 compliance.
Full Profile →Board Expansion
Additional board seats are being filled with senior advocates specialising in privacy law, constitutional rights, and platform regulation. Further appointments will be announced as confirmations are completed.
“If we cannot remove it legally, we refund the advance and tell you why. Every time.”
1,000+ legal counsels.
25 High Court jurisdictions.
Every Indian state covered.
RepuLex is not a single-city firm with a network claim. Our legal counsel network is structured to cover every High Court jurisdiction in India, enabling us to file proceedings in the jurisdiction most appropriate for the specific case and client — not simply the jurisdiction most convenient for us.
Platform compliance matters are handled through centralised legal notice processes — IT Act notices do not require local jurisdiction. But for cases requiring High Court proceedings — injunctions, contempt applications, defamation filings — we have counsel in every relevant jurisdiction, ensuring there is no delay due to geography.
- ✓Create positive content to push negative results down
- ✓Charge monthly retainers of ₹20,000–₹80,000
- ✓Content returns when retainer stops
- ✓No legal documentation provided
- ✓No formal legal process used
- ✓No court access
- ✓Cannot touch certain platform types
- ✓Permanently removes content using law — IT Act, IPC 499/500, court orders
- ✓Fixed fee per link — ₹99,999 per URL
- ✓Removal is permanent — content does not return
- ✓Written platform confirmation + full legal case file
- ✓Formal IT Act notices, defamation proceedings, court orders
- ✓High Court access in all 25 jurisdictions
- ✓Covers all major platforms: Google, Meta, X, news portals, consumer sites
We refuse to offer SEO-based suppression because it is temporary. Every case RepuLex takes on targets permanent removal from the platform and de-indexing from Google — a standard we meet in 97% of matters, with the fee refunded where we do not deliver.
We are the only ORM firm in India to publish full pricing. Clients facing reputational crises deserve to know the cost before picking up the phone. No retainers. No hidden fees. Fixed charges per link.
We refuse SEO suppression and paid-review schemes: neither addresses whether the content should exist. Removal is the flagship — formal legal notices, defamation proceedings and enforcement of court orders, delivered through our partner law firm. Around it sits the rest of the premium suite, including digital PR and authority building, delivered to the same standard.
An NDA is executed before any case discussion begins. Client identity is never disclosed. We do not publish case studies with identifiable details. Client confidentiality is a non-negotiable operating principle.
Every notice sent, every platform response received, every removal confirmed is documented. Clients receive a complete case file — not just a confirmation that content is gone, but a legal record of how it was removed.
RepuLex charges the fee in advance, and stands behind it: if we do not achieve removal within the timeline agreed for a URL, the fee for that URL is refunded. If removal is not achieved through our initial process, we escalate to court at no extra professional fee — statutory filing fees are the only separate item, and only with your approval. You pay for results, and you get your money back where we do not deliver them.
What RepuLex does not do.
Being explicit about what we do not offer is as important as explaining what we do. Clients deserve to know exactly what they are engaging.
Tell us the URL. We handle the rest.
Free assessment within 4 hours · NDA executed before discussion · Fixed fee