Fixed fees.
No retainers.
No surprises.
RepuLex publishes its full price list: ₹99,999 per URL for standard-complexity removals, volume rates down to ₹75,000 per URL, and a separately quoted band from ₹1,00,000 for news-media and court-reported matters. No monthly retainer, and no consultation call required to learn the cost.
| Plan | Single Link ₹99,999 per URL removed | Most Selected Starter Shield ₹2,49,999 3 links · ₹83,333 each | Business Clear ₹7,49,999 10 links · ₹75,000 each | Corporate Vault Custom 25+ links · dedicated team |
|---|---|---|---|---|
| Ideal For | Individuals — one damaging result to address | Professionals — multiple search results to clear | Companies and executives — significant content damage | Large enterprises, banks, institutions |
| Included |
|
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|
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| SLA | 7–30 days | 30 days | 21 days | Custom |
| Get Started | Book Consultation | Book Consultation | Request Quote |
- ✓1 URL permanently removed from platform
- ✓Formal legal notice issued
- ✓Written removal confirmation obtained
- ✓Google de-index request filed and verified
- ✓Full case file documentation
- ✓Initial assessment within 4 hours
- ✓3 URLs permanently removed
- ✓Priority legal team assignment
- ✓Written confirmation for each removal
- ✓Google de-index verified ×3
- ✓Emergency escalation path included
- ✓Post-removal monitoring — 30 days
- ✓10 URLs permanently removed
- ✓Dedicated senior legal counsel
- ✓Court order included if platform non-compliant
- ✓Multi-platform sweep
- ✓Full case documentation delivered
- ✓Post-removal monitoring — 90 days
- ✓25+ URLs — bespoke scope
- ✓Dedicated team of 3+ counsels
- ✓Custom SLA negotiated
- ✓Crisis response 24/7
- ✓Quarterly reputation audit
- ✓Board-level reporting
All prices exclusive of 18% GST · Payable in advance · Refunded if we miss the agreed timeline
100% refundable if we
miss the deadline.
We are paid in advance. That is how a senior counsel is committed to your matter from day one instead of after it escalates — but it means you are trusting us before you have seen a result. So the refund, not a withheld balance, is what protects you.
If we do not remove a URL within the timeline agreed for it, the entire fee for that URL comes back to you. You do not have to give us a reason, and we will not offer you more work instead of your money.
If seven of ten come down in time and three do not, you are refunded the full fee for those three. You are never asked to write off a URL because the others succeeded.
A platform, publisher or court declining to act is our risk, not yours. That is the whole thing you are paying us to carry, so it cannot also be the reason we keep the fee.
On written request. Where the legal work runs through our partner law firm, your fee sits in that firm’s account and the refund is released from there.
If we assess a case as not legally actionable — before starting or partway through — we return the whole fee and tell you so, rather than spending it finding out.
Withdraw instructions while the clock is still running and 75% comes back, with 25% retained for work already done. That is a cancellation charge, not a cut to the promise above: once the deadline passes you get everything. Nor does it apply where the facts you gave us were wrong in a way that defeated the case.
Set out in full at clause 4.5 of our engagement terms · applies by default to every engagement
Not all removals are the same difficulty.
Removing a directory listing and removing investigative reporting carried by a national masthead are not the same piece of work, and it would be dishonest to price them as though they were. The packages above cover standard-complexity removals. The hardest category is quoted separately, and we would rather tell you that here than after you have called.
Platform content, blogs, business directories, forums, classifieds, complaint boards and review sites.
Statutory notice to the intermediary under the IT Act and the IT Rules 2021.
Reporting carried by mainstream national and regional mastheads, coverage of investigations and criminal matters, and judgment listings on legal databases.
Formal representation to the editorial and legal desk on Right to be Forgotten, inaccuracy or privacy grounds — and, where a desk declines, a court order. Volume rates apply from 10 URLs.
If you are not sure which band your matter falls into, send us the URLs. We will tell you before you pay anything — including when we think the answer is that you should not spend the money yet.
Fixed-fee removal vs
the monthly retainer.
Most online reputation firms in India bill a recurring monthly retainer to suppress content — pushing it down the search results with SEO while it stays live. RepuLex charges a fixed fee to legally remove it. The difference is structural, not cosmetic.
| Dimension | RepuLex Fixed-fee legal removal | Typical agency Monthly retainer suppression |
|---|---|---|
| Pricing model | ✓Fixed fee per link — ₹99,999. Published openly. | Recurring monthly retainer, often ₹40,000–₹2,00,000/mo. Rarely published. |
| What you pay for | ✓A defined outcome: the URL is removed and de-indexed. | Ongoing effort: SEO articles, profiles and backlinks that push content down. |
| Does the content stay gone? | ✓Yes — removed at source, so it cannot resurface in search. | No — the original stays live and can climb back if you stop paying. |
| Legal basis | ✓IT Act 2000 §79 notices, IPC 499/500, court orders where needed. | None — suppression is a marketing tactic, not a legal remedy. |
| Timeline | ✓7 days average to confirmed removal. | 6–9 months of sustained effort to move a result down a page. |
| When you stop paying | ✓Nothing changes — the content is already gone for good. | Suppressed content can re-surface as the SEO buffer decays. |
| Total cost over 1 year | ✓One-time ₹99,999 for a single link — then it is finished. | ₹4,80,000–₹24,00,000+ in cumulative retainer fees, with no permanent fix. |
Comparison describes the two prevailing commercial models in the Indian ORM market. Retainer figures are indicative market ranges, not the rates of any specific provider.
What clients ask before they pay.
01How much does RepuLex charge for content removal?+
RepuLex charges ₹99,999 per link removal (single URL). Package pricing: Starter Shield at ₹2,49,999 for 3 links, Business Clear at ₹7,49,999 for 10 links, and Corporate Vault at custom pricing for 25+ links. Emergency fast-track carries a 50% premium. All prices are exclusive of 18% GST. These rates cover standard-complexity removals; news media and court-reported matters are quoted separately, from ₹1,00,000 per URL.
02What is the payment structure?+
The fee is payable in full in advance, before work begins. That is what allows senior counsel to be committed to the matter from day one rather than after it escalates. Your protection is the refund commitment rather than a withheld balance: if we do not achieve removal within the timeline agreed for a URL, the fee for that URL is refunded on written request. For engagements where the legal work is executed by our partner law firm, the fee is paid into the law firm's account and the refund is released from there.
03Is the fee 100% refundable?+
Yes, in two situations. If we do not remove a URL within the timeline agreed for it, the entire fee for that URL is refunded on written request — even where a platform, publisher or court simply refuses to act, because that is our risk to carry rather than yours, and our own view that removal is still achievable does not reduce it once the timeline has expired. And if we assess a matter as not legally actionable, whether before starting or partway through, we refund in full and tell you so rather than spending your money finding out. There is one reduced case: if you withdraw instructions while the agreed timeline is still running, 75% is refunded and 25% is retained for work already performed. That is a cancellation charge rather than a cut to the commitment above — once the deadline passes you receive 100%. Refunds are calculated per URL and processed within 4 working hours of a written request. Set out at clause 4.5 of our engagement terms; it applies by default to every engagement.
04Do the published package rates cover news articles?+
No. The published packages cover standard-complexity removals — platform content, blogs, business directories, forums, classifieds and review sites. Reporting carried by mainstream national and regional mastheads, coverage of investigations and criminal matters, and judgment listings on legal databases form a separate band, quoted from ₹1,00,000 per URL. That work goes to editorial and legal desks rather than takedown forms, on Right to be Forgotten, inaccuracy or privacy grounds, with a court order as the route where a desk declines. Volume rates apply from 10 URLs. Send us the URLs and we will tell you which band applies before you pay anything.
05Is GST charged, and who is liable for it?+
Published rates are exclusive of GST, which is charged additionally at the prevailing rate on RepuLex agency fees. Where the regulated legal work on an engagement is executed by our partner law firm and fees are paid into that firm's account, the position differs: advocate services to a body corporate fall under reverse charge, meaning the GST liability may sit with you rather than being collected by the firm. We flag this rather than state it flatly, because the treatment depends on your own registration status — have your finance team or CA confirm it before you budget. We would rather you check than be surprised on an invoice.
06Can I get a discount for multiple links?+
Yes — our package plans are structured precisely for this. Starter Shield (3 links at ₹2,49,999) and Business Clear (10 links at ₹7,49,999) offer significantly lower per-link costs than single-URL pricing. For 25+ links, Corporate Vault pricing is custom and volume-negotiated.
Full pricing and payment FAQ — every question we are asked about fees, refunds and GST.
Not sure which plan fits your case?
Tell us the URL. We assess and recommend — free, within 4 hours.