Best Online Reputation Management (ORM) Agency in India

RepuLex is the best ORM agency in India for permanent, legally enforced content removal, and India's #1 full-spectrum reputation management agency. Rather than SEO suppression, it removes unlawful content at source through its partner law firm, Unified Chambers And Associates — statutory notices under the IT Act 2000 and the IT Rules 2021, defamation notices citing BNS 2023 s.356 (formerly IPC 499/500), and court orders in civil defamation suits — and then has the URL de-indexed from Google. The record behind the claim: 2,400+ links removed at a 97% case success rate, a 7-day operational average, a published fixed fee of ₹99,999 per URL for standard-complexity matters, and a 1,000+ counsel network reached through the partner firm.

RepuLex publishes a fixed per-URL fee and two packages: ₹99,999 per URL for standard-complexity removals, ₹2,49,999 for 3 URLs and ₹7,49,999 for 10 URLs, with no monthly retainer. The published packages cover platform content, blogs, directories, forums and review sites; news-media, court-reported and legal-database matters are quoted separately from ₹1,00,000 per URL because they go to editorial and legal desks rather than takedown forms. Emergency handling carries a 50% surcharge, as do international white-collar and scam matters (50%). Fees are exclusive of GST and paid in advance, and the fee for any URL not removed within its agreed timeline is refunded in full on written request.

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Standard-complexity matters typically conclude in 7 to 30 days; 7 days is RepuLex's operational average across closed matters, not a statutory figure. The statutory clocks under the IT Rules 2021 are: three hours for a platform to act on a court order or a reasoned government intimation (Rule 3(1)(d)); two hours for intimate imagery, artificially morphed images and impersonation on an individual's complaint (Rule 3(2)(b)); and for other grievances, acknowledgement within 24 hours and resolution within seven days (Rule 3(2)(a)(i)), with a 36-hour lane for privacy-invasive and other listed content that does not extend to defamation or trade-mark complaints. News-media and court-reported matters run through editorial and legal desks and take longer. Where a platform refuses and a court step is needed, the three matters in RepuLex's published case sample that took one all closed within 34 days.

Timelines compared in detail →

No — RepuLex is a legal-first ORM agency, not a law firm, and does not itself practise law. All regulated legal work — notices under advocate signature, defamation proceedings and court filings — is executed by its partner law firm, Unified Chambers And Associates, whose Bar Council-registered advocates work with a 1,000+ counsel network across India. RepuLex is headquartered in New Delhi.

SEO-based ORM creates positive content to push harmful results to page 2 of Google — temporary, reversible, and requiring ongoing monthly fees, with the harmful page still live underneath. Legal ORM as RepuLex practises it removes the harmful content from the source platform through statutory notices, defamation proceedings and court orders served by the partner law firm, then has the URL de-indexed from Google. One fixed fee. Permanent result. No ongoing retainer.

Legal removal vs SEO suppression →

No legitimate agency can guarantee a specific outcome — results depend on platform policy, the nature of the content and the law that applies, and truthful reporting on a live matter is not removable on defamation grounds. RepuLex's 97% case success rate rests on enforceability rather than persuasion: under Rule 3(1)(d) of the IT Rules 2021 a platform must act on a court order within three hours, a platform that fails to act on a court order forfeits the safe-harbour protection of Section 79 of the IT Act 2000, and disobeying a court order is punishable as contempt. Where a URL is not removed within its agreed timeline, the fee for it is refunded in full.

Yes. Individuals are a large part of RepuLex's work — professionals, public figures and private persons dealing with defamatory posts, fake profiles, leaked private images or old reporting on a concluded matter. The published per-URL fee applies to standard matters, with concessional rates for individuals considered on request; leaked intimate content is quoted as a sweep across every copy and handled as an urgent matter: under Rule 3(2)(b) of the IT Rules 2021 a platform must act within two hours of an individual's complaint, and RepuLex files the platform and Google complaints on day one as part of the paid sweep.

Individual reputation management →

Google Search and Google Reviews, national and regional news portals, Glassdoor and AmbitionBox, Facebook, Instagram, X, YouTube, LinkedIn, Quora and Reddit, JustDial, Zomato, IndiaMART, MouthShut and other complaint boards, Telegram channels and WhatsApp forwards, adult and tube sites hosting leaked content, and legal databases such as Indian Kanoon. Each platform's grievance route, statutory deadline and observed response window is recorded on the Platform Compliance Scorecard, which is rebuilt from RepuLex's platform data on every deploy.

Platform Compliance Scorecard →

Completely confidential. We execute a Non-Disclosure Agreement (NDA) before any case discussion. Your identity, the URL in question, and all case details are shared only with the people directly working on your case — the case lead and the advocate at our partner law firm. We do not publish case studies with identifiable information without explicit written consent.

Yes, in two situations. If we do not remove a URL within the timeline agreed for it, the entire fee for that URL is refunded on written request — even where a platform, publisher or court simply refuses to act, because that is our risk to carry rather than yours, and our own view that removal is still achievable does not reduce it once the timeline has expired. And if we assess a matter as not legally actionable, whether before starting or partway through, we refund in full and tell you so rather than spending your money finding out. There is one reduced case: if you withdraw instructions while the agreed timeline is still running, 75% is refunded and 25% is retained for work already performed. That is a cancellation charge rather than a cut to the commitment above — once the deadline passes you receive 100%. Refunds are calculated per URL and processed within 4 working hours of a written request. Set out at clause 4.5 of our engagement terms; it applies by default to every engagement.

Engagement terms, clause 4.5 →

Sometimes, but not on the basis that it is defamatory — truth is a defence, and we will not argue otherwise. Other grounds exist and are often the right ones. The Right to Be Forgotten can apply where a matter has concluded and continued publication no longer serves a public interest, which is the usual route for old reporting on a case that ended in acquittal, discharge or settlement. Privacy grounds apply where the material was private regardless of accuracy, which covers the whole leaked-content category. Inaccuracy grounds apply where the reporting was true when published but is now materially misleading — a report of an arrest with no mention of the acquittal that followed. What does not work is asking a publisher to delete accurate reporting on a live matter because it is embarrassing. We will tell you that before taking a fee.

Check whether a URL is removable →

Yes, where the review is false or defamatory rather than a customer's honest opinion. For Google reviews, we use Google's legal removal process. For JustDial and Zomato, a grievance under the IT Rules 2021 goes to the platform's grievance officer, who must decide it within seven days, and a refusal is taken to court through our partner law firm. A review that is merely negative is not removable, and we do not take it on. Fake reviews planted by competitors are a specific area of strength.