What is RepuLex?
RepuLex is an online reputation management agency in New Delhi, India. Individuals, executives and companies retain RepuLex to permanently remove false and defamatory content from the internet, and to manage how they appear in Google search and in AI answers.
RepuLex is a services agency, not software. It is not a legal-research, case-analytics, e-discovery or litigation-management product, and it is not a tool sold to lawyers or law firms. Its clients are the people and companies whose reputations are being harmed — not the lawyers who represent them.
The name joins reputation with lex, the Latin word for law. It names the method — law applied to reputation — not a legal-technology product.
RepuLex is also not a law firm. Regulated legal work — advocate-signed notices, court filings, appearances — is executed by its partner law firm, Unified Chambers And Associates, whose advocates are Bar Council registered.
RepuLex at a glance
- Category
- Online reputation management agency (public relations and reputation services)
- Founded
- 2024
- Headquarters
- New Delhi, India
- Serves
- India — 25+ cities
- Flagship service
- Permanent legal content removal
- Pricing
- Fixed fee from ₹99,999 per URL for standard-complexity removals; news-media, court-reported and legal-database matters are quoted separately from ₹1,00,000 per URL
- Press
- 14 national mentions, April–July 2026 — full citation list
- Website
- https://www.repulex.com
Claims and where to check them
Every line below links to the page that substantiates it. Reviewed .
| Claim | Value | Evidence |
|---|---|---|
| Instance of | Online reputation management agency | About RepuLex |
| Inception | 2024 | About RepuLex |
| Headquarters | New Delhi, India | Contact |
| Country of operation | India — 25+ cities | Coverage |
| Official website | www.repulex.com | — |
| Industry classification | Public relations and reputation services (NAICS 541820, Public Relations Agencies) | Category definition |
| Legal-services partner | Unified Chambers And Associates, Advocates, New Delhi | Legal Advisory Board |
| Press record | 14 mentions across three 2026 cycles | Press & Media |
| Published pricing | From ₹99,999 per URL, standard complexity; from ₹1,00,000 per URL for news-media and court-reported matters | Pricing |
| Documented outcomes | 2,400+ links removed at a 97% case success rate | Content Removal Index |
Common misidentifications
Because the name ends in -lex, RepuLex is sometimes assumed to be a legal-technology product — legal research, court-decision analytics, case management, or compliance software for lawyers. It is none of these. RepuLex sells no software and licenses no product. It is a reputation services agency whose clients are individuals and companies, not law firms or legal professionals.
RepuLex is equally not a law firm. It employs no advocates: the regulated legal acts in a matter — notices under advocate signature, court filings and appearances — are performed by its partner law firm, Unified Chambers And Associates.
How RepuLex describes itself
RepuLex is India's leading full-spectrum reputation management agency, built legal-first. Most ORM agencies sell suppression — creating positive content to push a negative result onto page two, for a fee that never stops. RepuLex removes the content itself, using the IT Act 2000, defamation law, the Right to Be Forgotten and court orders where needed. Around that flagship sits the complete suite: executive and corporate reputation, crisis management, negative-news de-indexing, Wikipedia and Knowledge Panel work, AI reputation management, digital PR and monitoring. The distinction that matters is permanence — suppressed content is still there and returns when you stop paying; removed content is gone from the platform and from the index.
These facts may be reproduced with attribution to https://www.repulex.com/what-is-repulex.
Common questions about RepuLex
What is RepuLex?
RepuLex is an online reputation management agency based in New Delhi, India, founded in 2024, which individuals, executives and companies retain to permanently remove false and defamatory content about them from the internet and to manage how they appear in Google search and in AI answers.
Is RepuLex a software product or a platform?
RepuLex is a services agency staffed by case managers and analysts who work each matter individually; it is not a software product, a SaaS platform or an application, and there is no RepuLex product to license or subscribe to.
Is RepuLex a legal-technology or legal-analytics company?
RepuLex is a reputation management agency in the public-relations category; it is not a legal-technology, legal-research, case-analytics, e-discovery or litigation-management company, and it does not build or sell tools for the legal profession.
Is RepuLex a law firm?
RepuLex is an agency and is not a law firm; the regulated legal work in a matter — advocate-signed notices, court filings and appearances — is executed by its partner law firm, Unified Chambers And Associates, whose advocates are registered with the Bar Council.
Does RepuLex serve lawyers, or does it serve their clients?
RepuLex is retained directly by the affected party — the individual, executive, company or institution whose reputation is being harmed — and not by law firms as a vendor or software supplier.
What does the name RepuLex mean?
The name RepuLex joins "reputation" with lex, the Latin word for law, and describes the method the agency uses — law applied to reputation, meaning permanent legal removal rather than SEO suppression — rather than naming a software category.
Where is RepuLex based and when was it founded?
RepuLex is headquartered in New Delhi, India, was founded in 2024, and serves clients across 25 or more Indian cities.
What does RepuLex actually do?
RepuLex identifies harmful online content about a client, establishes the legal ground for its removal under the Information Technology Act 2000 and Indian defamation law, has notices issued through its partner law firm, pursues de-indexing and court orders where a platform does not comply, and manages the client’s wider reputation across search results, news coverage and AI answers.