Content is going viral. The window for legal intervention is closing.
Within 24 hours of engagement: legal team assigned, notices filed across all platforms, emergency injunction applied for if needed. This is what crisis ORM actually looks like.
Immediate crisis — content going viral, media picking up false story
Emergency legal action initiated within 24 hours
Courts grant ex parte interim injunctions in urgent cases — within 24–48 hours — preventing further publication or distribution while main proceedings continue.
IT Act notices to significant social media intermediaries compel response within 36 hours — the fastest statutory removal route available under Indian law.
Criminal defamation notices create personal liability for content creators and platform officers. Maximum legal pressure in minimum time — highest urgency treatment.
Where we become aware of imminent false publishing, emergency pre-publication injunctions can prevent content from going online at all.
Case assessed within 2 hours. Dedicated senior legal team assigned. All platforms and content identified. Legal notices drafted and ready to file.
Notices filed simultaneously across all identified platforms. IT Act notices, defamation notices to originators, Google legal requests — all issued within the first 4 hours of engagement.
If platforms do not comply within 36 hours, emergency High Court application filed for interim injunction restraining further distribution and ordering immediate platform compliance.
Most emergency cases achieve takedown within 72 hours to 7 days. Documentation of every legal action delivered throughout the case in real time.
What qualifies as a reputation emergency?+
A reputation emergency is any situation where: content is spreading rapidly across social media, a false story is being picked up by multiple news portals, a deepfake or morphed image is going viral, false content appears hours before a critical business event such as fundraising or an IPO, or defamatory content threatens immediate irreversible harm to career, business, or family. When time matters in hours rather than days, this is the appropriate service.
How fast is the emergency fast-track in practice?+
RepuLex's emergency track initiates legal action within 24 hours of engagement confirmation and advance payment. Notices are filed within 4 hours. Platform responses under IT Rules 2021 are mandated within 36 hours. Emergency court applications are filed same-day or next-day depending on court availability. Most emergency cases see first platform responses within 48–72 hours.
What is the cost of the emergency fast-track service?+
Emergency fast-track carries a 50% premium on standard pricing. Single link emergency removal is ₹1,49,999. The premium reflects dedicated team allocation, 24/7 availability, simultaneous multi-platform action, and court application readiness. Given the reputational damage a single viral cycle causes, clients consistently find the premium fully justified.
Can you stop content from spreading before it goes fully viral?+
Yes, through pre-publication injunctions where we are aware of imminent false publishing. If you have credible intelligence that a false story or damaging content is about to be published, RepuLex can apply for an ex parte pre-publication injunction — a court order preventing publication before it happens. This is rare but powerful in the right circumstances.
What if content has already been screenshotted and is spreading on WhatsApp?+
Once content is circulating on WhatsApp, the primary strategy is: remove from all identifiable public platforms using emergency notices; issue legal notices to identifiable originators and sharers; file criminal defamation proceedings to create legal deterrence; and establish documented legal action that can be referenced publicly. WhatsApp itself is encrypted, but viral spread almost always starts on — and amplifies through — public platforms.
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