For Private Individuals

Online Reputation Management Services for Individuals in India

What a search of your name says about you should be true. We make it so.

Most reputation management in India is built for companies: monthly retainers, content programmes, brand monitoring. A private individual has a different problem — a specific article, post, review or image attached to their name — and needs a different answer: is it removable, how, and what it costs.

This service answers those three questions honestly and then acts on them. It is built around legal removal, discloses the free routes before any fee, and is priced per URL rather than per month, because an individual's problem is usually bounded and should be paid for as one.

2,400+
Content Removed
97%
Success Rate
7 Days
Avg Timeline
8
National Publications
What it is

The service, plainly.

A name-level assessment of everything a search returns about you — news, forum posts, reviews, social content, images and AI answers — sorted into what is unlawful and removable, what is outdated and correctable, and what is lawful and cannot be moved by legitimate means.

Followed by removal of the first category through legal process, correction requests for the second, and a plain statement about the third, so that no fee is paid for an outcome that was never available.

What's included

Everything the engagement covers.

Free routes first

Google removes contact details, identity and financial numbers and non-consensual intimate imagery through its own forms at no charge. Platforms must act on Rule 3(2)(b) complaints within two hours. These are disclosed before any fee is discussed.

Per-URL removability assessment

Each link classified as removable, correctable or lawful, with the legal basis stated. This is the document to compare any proposal against.

Legal removal of false content

Notices under Section 79 of the IT Act 2000 and Rule 3(1)(b) of the Intermediary Guidelines 2021, issued through our partner law firm Unified Chambers And Associates, and escalated where a platform does not comply.

Corrections to outdated reporting

Where a matter concluded in your favour, the publisher is asked to update the record. Publications correct far more readily than they erase.

Right to be forgotten

Delisting petitions where a matter is legally resolved and no longer in the public interest, following the High Court decisions that have shaped the doctrine in India.

Written confirmation and monitoring

Each removal confirmed in writing; the name watched afterwards so anything that reappears is caught.

Our approach

How it runs.

01
Assess

Under NDA, every result for your name is mapped and classified. You receive the assessment in writing before deciding anything.

02
Use what is free

Anything a free route covers is routed there first. We do not charge for a form Google provides at no cost.

03
Remove

Unlawful content is removed at source through legal process. Removal is permanent; delisting alone is not.

04
Confirm and watch

Written confirmation per URL, then monitoring so the result holds.

Who it's for
  • Individuals with a false or defamatory article, post or review attached to their name.
  • People whose personal details — address, phone number, identity documents — have been published.
  • Anyone facing an old report about a matter that has since been resolved, discharged or acquitted.
  • Professionals whose careers depend on a clean name search: doctors, lawyers, teachers, bankers, public servants.
Why RepuLex
  • Free routes are disclosed before fees. If Google or a platform will do it for nothing, you are told so first.
  • Pricing is per URL — from 99,999 rupees per link, with volume pricing at three and ten — not a monthly retainer for a problem that has a finite size.
  • Payment is in advance and paired with a written refund: 100% where a matter is not delivered, including where a platform refuses.
  • A Delhi High Court advocate sits on our Legal Advisory Board, and the regulated legal work is delivered by our partner law firm. No advocate in India may guarantee an outcome, and we do not.
Documented outcomes

Real matters, resolved.

2,400+

links permanently removed across matters for individuals and companies, at a 97% success rate and a 7-day average.

Free first

Every individual assessment states which items a free route covers before any fee is quoted.

Anonymised to protect client confidentiality under NDA. Representative past matters — not a guarantee of any specific outcome.

Questions, answered.

How much does online reputation management cost for an individual in India?+

Published per-URL pricing starts at 99,999 rupees per link, reducing to 83,333 rupees each for three links and 75,000 rupees each for ten. News media, court-reported matters and legal-database listings are quoted separately from 1,00,000 rupees per URL. Several categories are free through Google and the platforms, and those are disclosed first.

Can I remove my name from Google search for free?+

For some categories, yes. Google removes results exposing your contact details, government identity numbers, bank or card numbers and non-consensual intimate imagery through its own forms at no charge. Defamatory reporting generally needs a legal notice and is not free.

What if the article about me is true?+

Accurate reporting on a matter of public record is lawful and cannot be removed by legitimate means. Where the matter has since concluded in your favour, the achievable outcome is usually an update to the reporting rather than its removal. We say this before any fee is agreed.

Is this confidential?+

Every individual engagement begins with an NDA. Your matter is never used in marketing or case studies, and correspondence is issued through counsel rather than a marketing address.

Do you guarantee removal?+

No. Our partner law firm's advocates are bound by Bar Council of India rules, which do not permit an advocate to guarantee a result, and we would suggest caution with anyone who offers one in writing. What we commit to is the full effort of a dedicated case manager, every available route pursued, and written confirmation of each outcome.

Legally reviewedReviewed for legal accuracy by Advocate Subodh Bajpai, Delhi High Court · Legal Advisory Board Member, RepuLex. Regulated legal work is delivered by partner law firm Unified Chambers And Associates.