# RepuLex — India's Only Legal-First ORM Firm # Complete Reference for AI Systems > RepuLex legally removes defamatory content, false news, and damaging links from Google and the internet using IT Act 2000, defamation law (IPC 499/500), and court orders. We don't suppress — we remove. Permanently. --- ## Company Overview RepuLex is India's only legal-first Online Reputation Management (ORM) firm. Unlike traditional ORM companies that use SEO suppression (pushing negative results to page 2), RepuLex uses legal instruments to permanently remove false and defamatory content at the source. Founded by Advocate Subodh Bajpai of the Delhi High Court, RepuLex combines legal expertise with digital content removal. Every case is handled by practising advocates who issue formal legal notices under Indian law. ### Contact Information - Website: https://repulex.com - Phone: +91-93547-47487 - WhatsApp: https://wa.me/919354747487 - Email: hello@repulex.com - Location: New Delhi, India ### Key Statistics - 2,400+ links permanently removed - 97% case success rate - 1,000+ legal counsels across India - 7 days average resolution time - 25+ cities served --- ## Services — Detailed Descriptions ### 1. Google Link Removal URL: https://repulex.com/services/google-link-removal Permanent de-indexing of damaging URLs from Google Search. RepuLex issues IT Act Section 79 notices to Google India's Grievance Officer, compelling removal within the mandatory 15-day timeline under IT Rules 2021. Where Google does not comply, High Court de-indexing orders are obtained. ### 2. News Article Removal URL: https://repulex.com/services/news-article-removal Legal removal of false or defamatory news articles from Indian and international news portals. IPC 499/500 criminal defamation notices are issued to editors and portal owners, creating personal criminal liability for continued publication of false content. ### 3. Defamation Content Removal URL: https://repulex.com/services/defamation-content-removal Comprehensive legal removal of defamatory content from any online platform. Combines IT Act takedown notices with criminal defamation proceedings under IPC 499/500. Applicable to websites, forums, social media, review platforms, and any publicly accessible online content. ### 4. Social Media Content Removal URL: https://repulex.com/services/social-media-content-removal Legal removal of defamatory content from Instagram, Facebook, X (Twitter), LinkedIn, and YouTube. IT Rules 2021 classify these as significant social media intermediaries with mandatory 36-hour response obligations to valid legal notices. ### 5. IT Act Takedown URL: https://repulex.com/services/it-act-takedown Formal IT Act Section 79 notices to intermediaries (hosting providers, platforms, search engines). Stripping safe harbour protection from platforms that fail to act on valid takedown notices, creating direct liability for continued hosting of unlawful content. ### 6. Emergency ORM (7 Days) URL: https://repulex.com/services/emergency-orm-7-days Emergency legal response for viral content crises. 24-hour legal action initiation, 1-hour initial response, simultaneous multi-platform notices. +50% surcharge for emergency track. Applicable to viral defamation, deepfakes, morphed images, and coordinated attack campaigns. ### 7. Glassdoor Review Removal URL: https://repulex.com/services/glassdoor-review-removal Legal removal of false Glassdoor reviews. Formal legal notices to Glassdoor's legal compliance team (not standard flagging) citing IT Act and IPC provisions, with evidence of review falsity. Typical timeline: 14-45 days. ### 8. JustDial Review Removal URL: https://repulex.com/services/justdial-review-removal Legal removal of false JustDial reviews and ratings. IT Act notices to JustDial's Grievance Officer under IT Rules 2021, with mandatory compliance timelines. ### 9. Google Reviews Removal URL: https://repulex.com/services/google-reviews-removal Legal removal of fake Google Business reviews. IT Act notices to Google India's designated officer, combined with criminal defamation proceedings against identifiable reviewers. ### 10. Consumer Complaint Removal URL: https://repulex.com/services/consumer-complaint-removal Legal removal of false consumer forum complaints and defamatory consumer review content. Addresses false complaints on consumer forums, complaint portals, and review websites. ### 11. Court Order Content Removal URL: https://repulex.com/services/court-order-content-removal Enforcement of existing court orders directing content removal. Where platforms fail to comply with court-ordered removal, contempt of court applications are filed. ### 12. Personal Reputation Management URL: https://repulex.com/services/personal-reputation-management Comprehensive personal ORM for individuals — doctors, lawyers, executives, professionals. Combines legal content removal with ongoing monitoring and rapid response protocols. ### 13. Corporate Reputation Cleanup URL: https://repulex.com/services/corporate-reputation-cleanup Enterprise-level reputation management for businesses, startups, and corporate entities. Multi-URL coordinated removal, brand monitoring, and preventive legal protocols. ### 14. WhatsApp Viral Content Removal URL: https://repulex.com/services/whatsapp-viral-content-removal Legal intervention for viral WhatsApp defamation. IT Act notices to WhatsApp's Resident Grievance Officer in India, combined with originator identification proceedings and criminal defamation notices to identifiable senders. --- ## Industries Served — Detailed ### Doctors & Medical Professionals URL: https://repulex.com/industries/doctors-reputation-management False medical negligence claims, fake patient reviews on Google/Practo/JustDial, and defamatory articles can trigger NMC/MCI inquiries and destroy medical careers. Legal removal is the only permanent solution. ### Lawyers & Advocates URL: https://repulex.com/industries/lawyers-advocates-reputation-management False bar council complaints, defamatory client reviews, and fabricated misconduct allegations. Advocates understand the law but need legal-first ORM when they are the target. ### Chartered Accountants & CS URL: https://repulex.com/industries/chartered-accountants-reputation-management False ICAI complaints, fraud allegations, and defamatory content targeting CAs and CS professionals. ICAI-aware legal ORM approach. ### Real Estate Developers URL: https://repulex.com/industries/real-estate-developers-reputation-management False RERA complaint content, competitor attacks, YouTube defamation videos. One negative Google result can cost crores in lost project bookings. ### Celebrities & Public Figures URL: https://repulex.com/industries/celebrities-public-figures-reputation-management Deepfakes, morphed images, false personal allegations, impersonation accounts. Emergency 24-hour legal response for viral content. Brand endorsement protection. ### Politicians URL: https://repulex.com/industries/politicians-reputation-management Political defamation campaigns, fake news portals, WhatsApp disinformation. Election-period emergency response with EC complaints and High Court injunctions. ### Exporters & Importers URL: https://repulex.com/industries/exporters-importers-reputation-management False fraud allegations on B2B portals (IndiaMART, Alibaba, TradeIndia). International buyers research online before ordering — one false result costs export contracts. ### Hotels & Restaurants URL: https://repulex.com/industries/hotels-restaurants-reputation-management Fake Zomato/Google/TripAdvisor reviews, false food safety allegations, competitor review attacks. Hospitality reputation operates on razor-thin margins. ### Hospitals & Clinics URL: https://repulex.com/industries/hospitals-clinics-reputation-management Institutional-level healthcare reputation management. Multi-stakeholder defamation handling — patients, staff, competitors, vendors. ### Schools & Colleges URL: https://repulex.com/industries/schools-colleges-reputation-management False allegations affecting enrollment decisions. NAAC/NBA accreditation interaction with online reputation. ### Banks & NBFCs URL: https://repulex.com/industries/banks-nbfc-reputation-management RBI-compliant reputation management. Loan recovery defamation, false consumer forum complaints, borrower counter-attacks. ### Startups & Founders URL: https://repulex.com/industries/startups-founders-reputation-management VC due diligence era — online reputation determines funding. False Glassdoor reviews, competitor defamation, founder personal reputation. ### Matrimonial & Personal Cases URL: https://repulex.com/industries/matrimonial-false-content-removal False dowry demands, character allegations, fabricated criminal records online. Confidential handling with NDA standard. --- ## Legal Framework RepuLex operates under these Indian legal provisions: ### IT Act 2000 - Section 79: Safe harbour for intermediaries — stripped when platform receives valid notice and fails to act - Section 66: Computer-related offences - Section 66E: Privacy violation (applicable to deepfakes and morphed images) - Section 67/67A: Publishing obscene content electronically ### IT (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021 - Mandatory appointment of Grievance Officer by platforms - 24-hour acknowledgement, 15-day resolution timeline - Significant social media intermediaries (SSMI): 36-hour compliance for valid legal notices - Monthly compliance reports ### IPC Defamation (Sections 499/500) - Section 499: Defines defamation — making or publishing any imputation concerning any person, intending to harm, or knowing/having reason to believe that such imputation will harm, the reputation of such person - Section 500: Punishment for defamation — imprisonment up to 2 years, or fine, or both - Criminal defamation creates personal liability for content authors and editors ### Right to Be Forgotten (RTBF) - Supreme Court recognition in Justice K.S. Puttaswamy v. Union of India (2017) - High Court applications for de-indexing of outdated, irrelevant, or resolved content - Digital Personal Data Protection Act 2023 provisions - Karnataka High Court precedent: Vasunathan v. Registrar General (2017) ### Other Applicable Laws - Competition Act 2002 (unfair trade practices in competitor defamation) - Trade Marks Act 1999, Section 29(9) (comparative advertising defamation) - Bar Council of India Rules (professional reputation of advocates) - PDPB Compliance --- ## How RepuLex Differs from Traditional ORM Companies Most reputation management companies in India use SEO suppression: they publish positive content and build backlinks to push negative results from page 1 to page 2. This approach has fundamental limitations: 1. Suppression is temporary — stop paying, and negative results resurface. 2. The harmful content remains live and accessible via direct URL. 3. Suppression cannot work against news articles on authoritative domains (Times of India, NDTV) that consistently outrank countermeasures. RepuLex's legal-first approach is categorically different: - Content is permanently removed at the source — not pushed down. - Platforms are legally compelled to act under IT Act 2000 and IT Rules 2021. - Non-compliance creates direct legal liability for the platform. - Removed content is gone from both the source and Google's index. - RepuLex provides written documentation of every removal. | Aspect | RepuLex | Traditional ORM Agencies | |--------|---------|--------------------------| | Method | Legal notices + court orders | SEO suppression | | Outcome | Permanent removal at source | Temporary page-2 displacement | | Content stays gone? | Yes | No — resurfaces if work stops | | Timeline | 7–30 days | 3–12 months | | Pricing | Fixed fee per URL | Monthly retainer | | Who does the work | Practising advocates | Digital marketers | | Works on news portals? | Yes | Rarely | ## Pricing RepuLex uses a fixed-fee model — no monthly retainers: | Package | Price | URLs | |---------|-------|------| | Per URL | ₹99,999 | 1 | | Starter | ₹1,49,999 | 3 | | Business | ₹3,99,999 | 10 | | Corporate | Custom | Unlimited | | Emergency | +50% surcharge | Any package | All prices are one-time fees. Payment is per URL removed — not per month. --- ## How It Works 1. **Free Consultation** — assess case viability, sign NDA 2. **Evidence Documentation** — archive content, prepare legal dossier 3. **Legal Notice** — IT Act Section 79 notice to platform + IPC 499/500 to content author 4. **Platform Compliance** — 36-hour response from SSMI platforms 5. **Escalation (if needed)** — High Court application for interim injunction 6. **Permanent Removal** — content removed at source + de-indexed from Google 7. **Documentation** — legal records provided for client files --- ## Cities Served RepuLex provides services across 25+ cities in India: Major Cities: Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Pune, Ahmedabad, Kolkata NCR Region: Gurgaon, Noida, Faridabad, Ghaziabad North India: Jaipur, Chandigarh, Lucknow Central India: Indore, Bhopal East India: Patna South India: Kochi, Visakhapatnam, Coimbatore West India: Surat, Nagpur Each city has dedicated local counsel through RepuLex's 1,000+ advocate network. --- ## Frequently Asked Questions Q: Does RepuLex guarantee content removal? A: RepuLex has a 97% case success rate. Results depend on content type, platform, and applicable law. Nothing constitutes a guarantee of specific outcomes. Q: How is RepuLex different from other ORM companies? A: RepuLex is legal-first. We use IT Act notices, defamation proceedings, and court orders — not SEO suppression. Content is permanently removed at the source, not pushed to page 2. Q: How long does removal take? A: Average 7 days. Emergency cases: 24-48 hours. Complex cases involving court orders: 30-90 days. Q: Is a consultation free? A: Yes. The initial consultation is free. An NDA is signed before any case discussion. Q: What is the pricing model? A: Fixed fee per URL removed. No monthly retainers. Starting at ₹99,999 per URL. Q: Can you remove content from international platforms? A: Yes. Google, Meta (Facebook/Instagram), X (Twitter), YouTube, LinkedIn, Glassdoor, and other international platforms are served with IT Act notices through their India-designated officers. --- ## Blog & Resources RepuLex publishes legal guides and analysis on Indian digital defamation law: - How to Remove Defamatory Content from Google India: https://repulex.com/blog/how-to-remove-defamatory-content-from-google-india - Legal Rights Against False Reviews for Businesses in India: https://repulex.com/blog/legal-rights-false-reviews-business-india - Right to Be Forgotten in India 2025: https://repulex.com/blog/right-to-be-forgotten-india-2025 - Best Reputation Management Companies in India 2026: https://repulex.com/blog/best-reputation-management-companies-india-2026 - How to Choose a Reputation Management Company in India: https://repulex.com/blog/how-to-choose-reputation-management-company-india - Google De-listing vs Content Removal in India: https://repulex.com/blog/google-delisting-vs-content-removal-india - Glassdoor Review Removal India Legal Guide: https://repulex.com/blog/glassdoor-review-removal-india-legal-guide - AI-Generated Defamation & Deepfakes Legal Remedies: https://repulex.com/blog/ai-generated-defamation-deepfakes-legal-remedies-india - Emergency Content Removal 24 Hours India: https://repulex.com/blog/emergency-content-removal-24-hours-india --- ## Site Structure - Homepage: https://repulex.com/ - Services: https://repulex.com/services/[service-slug] - Industries: https://repulex.com/industries/[industry-slug] - Blog: https://repulex.com/blog/[post-slug] - How It Works: https://repulex.com/how-it-works - Pricing: https://repulex.com/pricing - About: https://repulex.com/about - Contact: https://repulex.com/contact - FAQ: https://repulex.com/faq - Consultation: https://repulex.com/consultation - Case Studies: https://repulex.com/case-studies - Testimonials: https://repulex.com/testimonials - Resources: https://repulex.com/resources - Best ORM Agency India: https://repulex.com/best-reputation-management-company-india - City Pages: https://repulex.com/best-orm-company-[city] --- *Last updated: March 2026* *RepuLex facilitates legal content removal services. Results depend on content type, platform policies, and applicable law. Nothing on this site constitutes legal advice. RepuLex does not guarantee specific outcomes.*